Blogs

08 Dec, 22

CPanel & Plesk Price Increase 2023

cPanel and Plesk continue with dramatic yearly price increases (see 2019 price increase) even in the midst of a global pandemic while people and countless businesses are making sacrifices to stay afloat. The brass over at cPanel and Plesk are clearly unfazed. Announced today that is Dec 07, 2022 there will be a 10-15% price increase on all license costs. Justification for this price increase being –  NGINX support – which is still in beta! cPanel apparently has been caught by surprise that Centos8 and Cloudlinux8 have been release over a year. Yi-Solutions has no choice but to pass the price increase along to our customers as well. On the bright side, we have been building our relationship with DirectAdmin over the last year. We will soon be offering the Direct Admin Personal license completely FREE with the purchase of a VPS or Dedicated server. We will be introducing this offer in our control panel before the year’s end. cPanel to DirectAdmin migrations are possible. Below are the new prices that will take effect immediately for new orders. All current licenses will be updated to the new pricing structure on 1/1/2023. Plesk Edition Current Price Price – starting Jan 1, 2023 VPS Plesk Admin Edition $12.0 $14.50 VPS Plesk Pro Edition $18.50 $21.50 VPS Plesk Web Host Edition $30.50 $36.50 Dedicated Plesk Admin Edition $12.0 $14.50 Dedicated Plesk Pro Edition $18.50 $21.50 Dedicated Plesk Web Host Edition $54.50 $59.50 Cpanel Edition Current Price Price – starting Dec 16, 2022 Admin Cloud – up to 5 Accounts $24.99 $27.99 Pro Cloud  – up to 30 Accounts $35.99 $39.99 Pro Plus  – up to 50 Accounts $40.99 $44.99 Premier Cloud – up to 100 Accounts $53.99 $59.99
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04 Apr, 25

Benefits of Bulk Email services for Marketers

Why is a bulk email service necessary, and what does it entail? You need a dependable means to send a lot of emails without sacrificing deliverability, efficiency, or security if you want to use email marketing to connect with your clients, prospects, or leads. A bulk email service entails working with professional companies that give all the tools required to send subscribers bulk emails and much more. Benefits of a bulk email service for businesses Bulk email services provides users a lot of benefits and advantages over their competitors who do not embrace such techniques. This includes advanced emailing features such as segmentation to email reporting on how a campaign performed. Below are some of the reasons why having a bulk email service is a great investment for your money 1. Efficiency and Scalability It becomes impractical to manually send individual emails to a huge audience. By automating this procedure, bulk email services enable you to efficiently contact a large audience. These services manage the volume with ease, whether you’re sending company announcements, sales campaigns, or newsletters. 2. Increase brand awareness and loyalty.  You may maintain brand awareness and establish reputation by consistently sending pertinent emails to your subscribers. Emails can be used for a variety of purposes, including showcasing your goods or services, sharing client endorsements, providing incentives or discounts, and more. By doing this, you can raise brand awareness and loyalty while promoting repeat business and recommendations.  3. Boost website traffic and conversions.  You may increase traffic and conversions by sending emails with links to your website or landing pages. Emails are a great way to share information about your most recent blog posts, webinars, ebooks, and other content. You can also use them to ask your subscribers to complete specific actions, like downloading a lead magnet, signing up for a free trial, or making a purchase. Emails can also be used to nurture prospects and customers along the sales funnel by following up with them. 4. Customize and segment your advertising.  You can segment your email list using bulk email services according to a number of factors, including behavior, interests, demographics, past purchases, and more. By doing this, you can improve your open, click-through, and conversion rates while sending each group more tailored and relevant emails. Additionally, you can personalize your emails using the recipient’s name, location, preferences, and other information by using merge tags and dynamic content. 5. Track and measure your results.  Your email campaigns’ open rates, click-through rates, bounce rates, unsubscribe rates, conversion rates, income earned, and other metrics are all tracked and reported in detail by bulk email services. This information can be used to track your progress, determine what works and what doesn’t, and enhance subsequent campaigns. 6. Save time and money.  To make your emails, you don’t need to pay a designer or developer. Professional-looking emails can be quickly created with drag-and-drop editors or pre-designed themes. Furthermore, deliverability problems and spam complaints are unimportant. The technical parts of sending emails are all taken care of by bulk email services. Essential features to look for when choosing a bulk email service Just like any other platform or tool, there are several features you need to consider before you can settle with your desired provider. Different bulk email providers provide differen=t features and based on your specific needs you can pick the best that fits it. These include; – Deliverability:  When it comes to bulk email services, this is the most crucial element. Deliverability is the proportion of emails that are read by the intended recipients and do not get returned or flagged as spam. A high deliverability rate ensures that your audience won’t miss or disregard your emails, which is a must for any excellent bulk email provider. Examining a bulk email service’s reputation, authentication procedures, feedback loops, and spam reports can help you determine how deliverable their emails are. – Scalability:  Scalability is an essential quality to consider as well. Scalability refers to the ability of the bulk email service to manage an expanding email list and sending volume without sacrificing effectiveness or caliber. A scalable bulk email service should have variable price options to fit your budget and be able to adapt to your changing needs. Additionally, you want to search for a bulk email solution that can be integrated with the platforms and tools you already have, including your website, social media accounts, and CRM. – Customization:  Customization is a third feature to take into account. Customization refers to the ability to create and alter emails based on your preferences and brand identification using the bulk email service. You can generate eye-catching and compelling emails by using a range of themes, layouts, colors, fonts, and images that a customized bulk email service should offer. Additionally, you have to be able to include dynamic material in your emails, including variables, merge tags, or conditional logic, which allows you to customize each recipient’s message based on their interests, behavior, or profile. – Analytics Analytics is a fourth feature to check for. Analytics refers to the comprehensive and useful insights that the bulk email service gives you regarding the effectiveness and outcomes of your email campaigns. Metrics like open rate, click-through rate, bounce rate, unsubscribe rate, conversion rate, and ROI should be available from an analytical bulk email provider. Additionally, you must to be able to divide up your data according to other parameters, such as time, place, device, or kind of campaign. You should also be able to use multivariate or A/B testing techniques to test several iterations of your emails. – Support Support is a sixth feature to think about. Support is the ability to get dependable, prompt customer care as well as technical help from the bulk email provider anytime you need it. A helpful bulk email provider should have a committed group of professionals on staff who can assist with problem-solving, answer inquiries, and walk you through email marketing best practices. In order to assist you in understanding more
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01 Apr, 25

9 Top Marketing Trends of 2025

Discover the marketing landscape of 2025 with insights on AI integration, short-form video popularity, UGC strategies, and the importance of authentic branding. Because marketing is so closely tied to consumer behavior, no matter what area of marketing you specialize in, the effectiveness of your campaigns is susceptible to cultural ebbs and flows. To optimize your marketing plan for the modern consumer, it can be important to incorporate some trendier elements into your marketing strategy alongside the more tried-and-true efforts. In this article, we’ll discuss the 2025’s top marketing trends, which span social media marketing, digital marketing, brand marketing, and more. As you read through these trends, remember to keep your unique consumer base in mind because not all will necessarily translate across all audiences. To help you determine your consumers’ identities and foundational strategies for reaching them, consider enrolling in the University of Pennsylvania’s top-rated crash course Introduction to Marketing. Top marketing trends of 2025 To identify the top marketing trends, we researched a range of marketing reports and studies across several areas of marketing. Trends worth keeping in mind as you develop your marketing plans are: Artificial intelligence (AI) is boosting effectiveness and efficiency. Short-form video content, like TikTok, is driving social strategy. User-Generated Content (UGC) is increasing brand awareness. Community efforts and genuine branding encourage consumer trust. Quality editorial content persists. Case studies continue to drive brand recognition and sales lead generation. Search engine changes are shifting search engine optimization (SEO) strategies. AI-powered chatbots are expanding conversational capabilities. Personalization is enhancing the user experience. Let’s take a closer look at these trends and the data that informs them. 1. AI boosts effectiveness and efficiency. AI advancements have made a big impact on marketing. According to HubSpot’s State of Marketing Report 2024, 64 percent of marketers already use AI and automation. What’s more, consulting firm Gartner predicts that 80 percent of advanced creative roles in marketing will be tasked with using GenAI to enhance their marketing efforts by 2026. Two areas where AI frequently appears in marketing workflows are content production and marketing analytics. GenAI for content production Many marketers use generative AI (GenAI) across different stages of content creation, estimating that they save about three hours of work per piece of content, with 84 percent of those using AI reporting higher efficiency when creating content, 82 percent reporting producing “significantly more” content, and 56 percent reporting increased content performance. You can use GenAI tools like ChatGPT or Google Gemini to generate content ideas, build briefs and outlines, draft content, or even write complete pieces.  Build key GenAI skills with DeepLearning.AI’s Generative AI for Everyone course. In about six hours, you’ll learn how GenAI works, what it can be used for, and how to start incorporating this technology into your workflow. Using AI for marketing analytics Data-driven marketing isn’t a new trend, but the way marketers get their data is changing, thanks to AI. According to The Work Innovation Lab’s 2023 report, The State of AI at Work, 30 percent of workers already use AI for data analysis, and 62 percent of workers want to use AI for data analysis [3]. With AI driving your analytics, you can learn about your target audience, identify trends, predict behaviors, and optimize your marketing campaigns faster and more accurately than you may have without AI assistance. Strengthen your marketing analytics skills with the Meta Marketing Analytics Professional Certificate. You’ll learn how to gather and analyze marketing data, and how to turn your insights into actionable strategies. 2. Short-form video content drives social strategy. As marketers increasingly target digital-first generations, they’re meeting them where they are: scrolling short-form videos on TikTok, YouTube, and Instagram. According to HubSpot, short-form video is the content type with the highest return on investment (ROI) and is primed to see the most growth in 2024, with 53 percent of marketers planning to increase their investment in TikTok, YouTube Shorts, and Instagram Reels 3. UGC increases brand awareness. User-generated content (UGC) is any type of content that users post about your product on their social media profiles. The content itself may be similar to the type of content you’d see influencers or affiliate partners posting, but unlike those posts, businesses don’t work directly with the users to sponsor or produce the content. It’s more like word-of-mouth marketing, where users create content and share it with their audiences, and then businesses can leverage that content through tactics like social sharing or giveaways. Traditional influencer marketing and affiliate marketing programs continue to have a place in marketing strategy, but marketing professionals are also increasingly relying on UGC as a cost-effective way to promote brand awareness in a way that feels organic to the typical viewer. According to Gartner, over 80 percent of consumers believe that UGC improves product discovery, brand trust, and experience  Build important social media marketing skills with the Meta Social Media Marketing Professional Certificate. Here, you’ll learn how to create an authentic brand across various social media platforms and build effective social media campaigns. 4. Community efforts and genuine branding encourage consumer trust. According to Gartner , authenticity is the third-highest value US consumers identify with, and nurturing a genuine brand voice will become increasingly important as AI-generated content becomes more prevalent in online spaces. The modern marketer’s response: lean into emotional connections with community-building efforts. A 2024 report from marketing platform TINT found that 70 percent of marketers agree that community building is key for customer retention and that 82 percent of consumers are more likely to purchase new products from a company with an engaging online community. 5. Quality editorial content persists. Marketers will continue to invest in editorial content, like blog posts and podcasts, to generate engagement, support conversions, and promote thought leadership. According to HubSpot, 82 percent of marketers surveyed plan to increase or maintain their investment in podcasts and audio content, and 92 percent plan to increase or maintain their investment in blogging in 2024 Gain in-demand digital marketing skills with the Google Digital Marketing & E-commerce Professional Certificate. You’ll explore the fundamentals of digital marketing, ground your performance with analytics, and learn about various marketing channels. 6. Case studies drive brand recognition
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29 Mar, 25

VPS vs. Dedicated Server: 6 Key Differences and How to Choose

What Is a VPS? A virtual private server (VPS) is a virtualized server, hosting a part of a physical server’s resources dedicated to a specific user. This setup allows multiple users to share the same physical machine while maintaining separate access to resources like CPU power, memory, and disk space. VPS provides an isolated environment where each user can install and run an independent operating system, making it ideal for those needing more flexibility than shared hosting. VPS hosting provides a balance between cost and performance, offering greater control than shared hosting without the price of a dedicated server. VPS services typically support custom configurations, enabling users to tailor the server environment to their specific needs. A VPS is scalable, allowing resources to be increased as demand grows. What Is a Dedicated Server? A dedicated server is a physical server entirely dedicated to a single user or organization, providing full access to its resources such as CPU, memory, and storage. Unlike VPS, a dedicated server offers a physically separate hardware stack, offering high performance and reliability for demanding applications. This type of hosting is ideal for large businesses and websites with high traffic volumes, requiring robust resources and security. Dedicated servers allow full customization in terms of operating system, software installation and configuration. Users can manage the server to meet their precise needs, from hardware components to security measures. This option is typically more expensive than VPS solutions, but it ensures maximum performance, security, and control, making it a preferred choice for enterprises or large websites with specific technical requirements and sufficient budgets. This is part of a series of articles about “What Is VPS?” Pros and Cons of VPS Advantages of VPS include: Cost-effective: VPS hosting is generally more affordable than dedicated servers, offering a good balance of performance and price. Scalability: VPS allows easy scaling of resources like CPU, RAM, and storage as your business grows. Adjustments can typically be made quickly without downtime. Isolation and security: Each VPS operates independently from others on the same physical server, providing a secure environment compared to shared hosting. Customization: Users have significant control over their server environment, including root access, allowing the installation of custom software tailored to specific needs. Managed options available: Many VPS providers offer managed services, which can handle routine maintenance, updates, and security configurations, reducing the technical overhead for users. Disadvantages of VPS include: Performance variability: Since resources are shared on the same physical server, performance can be affected by the activity of other VPS users, especially during peak times. Limited resource access: While VPS provides dedicated resources, these are still constrained compared to a dedicated server. Resource-intensive applications might not perform optimally on a VPS. Complexity in management: Although easier than managing a dedicated server, VPS management still requires technical knowledge, particularly when configuring security measures or troubleshooting performance issues. Potential for downtime: VPS environments can experience downtime if the underlying physical server encounters issues, affecting all virtual servers on that hardware. Pros and Cons of Dedicated Servers Advantages of dedicated servers include: Exclusive resources: All server resources are dedicated to one user, ensuring consistent performance and high reliability. This eliminates the risks associated with resource contention. Maximum performance: Dedicated servers are ideal for high-traffic websites, complex applications, and large databases that require high computational power and low latency. Complete control and customization: Users have full control over the server, including the ability to configure hardware, install any operating system, and customize the software environment according to precise requirements. Enhanced security: Dedicated servers offer superior security due to physical isolation from other users. This setup allows full customization of security measures, making it suitable for businesses handling sensitive data or needing to comply with strict regulations. Reliability and stability: Dedicated servers provide exceptional stability, especially for mission-critical applications. They are less prone to issues like downtime and performance degradation compared to shared environments. Disadvantages of dedicated servers include: High cost: Dedicated servers are more expensive than VPS options due to the exclusive use of hardware resources. This can be a significant investment, especially for small businesses. Scalability challenges: Scaling a dedicated server often requires physical hardware upgrades, which can be complex and costly. Unlike VPS, adding resources isn’t instantaneous. Maintenance requirements: Dedicated servers often require a high level of technical expertise for setup, maintenance, and troubleshooting, potentially requiring a dedicated IT team or managed services. Energy consumption: Dedicated servers consume more power due to their exclusive use, which can result in higher operational costs and environmental impact compared to shared solutions like VPS. Dedicated Server vs. VPS: The Key Differences 1. Resource Allocation Dedicated servers allocate all hardware resources to a single user, ensuring consistent performance and stability. All CPU, RAM, and storage are reserved, which prevents contention. Conversely, a VPS shares physical resources among multiple users. Although each VPS has its allocated virtual resources, occasionally, heavy usage from other users may impact performance. In environments where resource predictability is crucial, dedicated servers shine. They’re apt for high-demand applications that cannot afford latency. VPS is adequate for moderate workloads with scalability in mind. Businesses that forecast variable demands might prefer VPS due to its flexibility in adjusting resources based on need. 2. Flexibility and Scalability VPS offers significant flexibility and scalability, making it ideal for growing businesses. Users benefit from easily adjustable server resources like RAM, CPU, and storage, which can be modified to meet changing demands. This offers an easier transition as your website traffic grows. Dedicated servers, while offering more limited scalability, provide unmatched flexibility in terms of hardware and software customization. As users have complete control, they can implement specific configurations inaccessible on VPS. However, scaling a dedicated server often involves hardware upgrades, which can take time and require a migration effort. 3. Performance Dedicated servers provide superior performance due to exclusive resource access, ensuring stable and high-speed operations, which are vital for resource-intensive applications and high-traffic websites. In contrast, VPS performance can fluctuate because resources are shared, though virtualization technology helps mitigate this by compartmentalizing server segments. For many applications, VPS performance is sufficient, offering a balance between
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27 Mar, 25

The Future of SEO: Search Marketing Trends for 2025 & Beyond

Nothing gets the internet talking more than an apocalypse. So it’s no surprise that every year, some pundit says SEO is over. And with the rise of AI (and Google’s AI Overviews), voice search, and an ever-evolving SERP, it’s hard to know the future. But no matter what, businesses will always want to be found by their audiences. In this article, we’ve gathered some predictions about future SEO trends to keep your content marketing efforts successful in 2025 and beyond. Artificial Intelligence Ah, AI. Here we are again. AI has been one of the most prevalent content marketing trends of the last couple of years. Everyone has a take on it. People claimed AI would kill content writing(Open Link in new window), AI would make writers obsolete(Open Link in new window), and even that AI writing isn’t real(Open Link in new window). And some people wonder if AI-generated search results will kill SEO(Open Link in new window). Here’s the truth. Yes, generative AI is revolutionizing how we create and produce content. But it doesn’t beat basic human psychology. Human beings are curious by nature. We’ll always seek out answers to our questions. And as long as we keep searching, SEO will be important. That doesn’t mean AI won’t have an effect, though. It can support your rise in the search rankings by optimizing your content for SEO. AI can also conduct research at superhuman speeds, produce data-driven insights, and create bulk supplemental content. You just shouldn’t use it for everything. Key takeaways: Think of AI as your SEO expert assistant, doing the heavy lifting when it comes to SEO optimization. AI platforms like Keyword Insights(Open Link in new window) can streamline your SEO research by generating thousands of keyword ideas in seconds and grouping them into clusters. Also, using the right input and prompting strategy, AI can edit and revise your content to increase its SEO optimization. High Quality, Relevant Content In February 2023, Google released a statement(Open Link in new window) saying it will always prioritize quality content, regardless of whether humans or AI created it. They also announced that using AI to generate content primarily to manipulate ranking in search results violates Google’s spam policies. Using generative AI to create bulk content quickly is one of the most common mistakes marketers make. That flood of mediocre content has led Google to increase the influence content quality has in its algorithm. So, as everyone creates the same generic AI content, those at the forefront will create top-tier content critical to ranking high. Even better if you can find experts skilled in SEO content writing. Creating high-quality content can also help increase your chances of being featured in AI Overviews, a Google search feature with AI-generated summaries that answer user queries. While Google does link its sources, the jury is still out on whether AI Overviews will help or hurt organic traffic. Regardless, keep your focus on high-value, well-structured content that meets search intent to improve your chances of ranking overall. Key takeaways: It’s kind of ironic. In creating the ability to generate average-level content at an unprecedented scale, AI has also created a new emphasis on high-level, human content. Implementing an airtight AI content creation strategy to ensure you bring a personal human touch to your marketing will skyrocket you up the rankings. Voice & Mobile Search In the first year of being readily available, voice search skyrocketed from a statistical zero to around 10 percent(Open Link in new window) of global search volume. That amounts to about 50 billion voice searches every month. By 2026, more than half(Open Link in new window) of U.S. internet users will use a voice search assistant. Voice search has caused two things to start happening already. First, people speak differently than they type. Voice searches are typically longer than typed-in searches. That makes tools like long-tail keywords more important than ever. Second, people often use voice search to find a product or service that’s near them location-wise, making local SEO critical as well. Voice search also goes hand-in-hand with mobile phones. Google has already prioritized mobile-first indexing, using the mobile version of a website as its primary source for indexing and ranking. That makes building a mobile-friendly website another of the SEO trends to watch out for. Key takeaways: Don’t just optimize for SEO; also aim for VSO (voice search optimization). The ever-growing popularity of Siri, Alexa, and Google Assistant makes treating every content piece as a potential voice search essential. Some tips for voice search optimization include: Incorporate questions and keep your content conversational Identify and optimize for long-tail keywords Make your website mobile-friendly Prioritize local SEO when applicable Increase site speed Aim for featured snippets “Zero-Position” or “Zero-Click” Searches Zero-click searches have been one of the more prominent SEO trends for awhile now. They occur when a user finds their answer without needing to visit any website outside the search engine results page (SERP). The majority of zero-click searches are a result of Google’s SERP features. This could be a featured snippet, an AI Overview, the Local Pack for businesses-near-me searches, carousels for recipes, or the expanded Google Shopping features(Open Link in new window). A featured snippet, sometimes called “position zero” is a rich result at the top of the page. It’s often in larger text. Google shows a sentence or two directly answering the search query from an organic result. Key takeaways: SEO experts worry about position zero because it can eliminate website traffic. But we think it’s better to embrace the featured snippet. When faced with zero-click searches, try to build helpful content that makes people want the long answer. How? Here are a few tips: Answer frequently asked questions Incorporate question words Structure information naturally Include imagery Use schema markup Topical Authority In 2022, Google added another E into the EAT mix. E-E-A-T(Open Link in new window) (sometimes called double-EAT in the business) stands for Experience, Expertise, Authoritativeness and Trustworthiness. Adding “experience” shows that an author’s real-world experience is another vital part of determining the value of content. But it all ties back to trust. Creating topical authority around your brand makes you the go-to source for a specific topic or
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25 Mar, 25

How to Send Bulk Email From SMTP Server in 2025

Sending bulk emails efficiently requires a Best SMTP server for mass email, which ensures high deliverability and avoids spam filters. the process of using an SMTP server for mass email campaigns while maintaining optimal performance and compliance with email regulations. What is an SMTP Server for Mass Email? An SMTP (Simple Mail Transfer Protocol) server is a system that sends and relays outgoing emails. It is must for businesses that need to send a large volume of emails daily. Unlike free email services, a dedicated SMTP server provides greater control, better email deliverability, and improved sender reputation. Why Use an SMTP Server for Bulk Email Service? Using an SMTP server for mass email offers numerous advantages. High Deliverability – A dedicated SMTP server ensures that your emails reach inboxes instead of spam folders. Scalability – You can send thousands or even millions of emails efficiently. Authentication & Security – Dedicated SMTP servers support SPF, DKIM, and DMARC authentication, preventing spoofing and phishing. Avoid Blacklisting – Proper configuration minimizes the risk of getting blacklisted. Tracking & Analytics – Advanced reporting helps monitor email performance. Steps to Send Bulk Emails Using SMTP Server Choose a Reliable Bulk Email Service:- A bulk email service provider offers pre-configured SMTP servers designed for large-scale email marketing. Some popular services include. Mailgun Amazon SES PowerMTA Set Up a Dedicated SMTP Server For businesses with high-volume email needs, setting up a dedicated SMTP server is beneficial. A dedicated IP address Proper DNS configuration (SPF, DKIM, DMARC) SMTP authentication Configure Your Email Sending Software To use an SMTP server for mass email, integrate it with email marketing software such as: MailWizz Interspire Postfix Sendy These platforms allow you to automate campaigns, segment lists, and personalize messages. Warm Up Your SMTP Server A new SMTP server for mass email must be warmed up to establish a good sender reputation. Start by sending a small number of emails daily and gradually increase the volume. Create High-Quality Email Content Your emails should be engaging and relevant to avoid spam filters. Best practices include Personalizing subject lines and body text Avoiding spam trigger words Using a responsive email template Including a clear call-to-action (CTA) Maintain a Clean Email List A healthy email list reduces bounce rates and improves deliverability. Remove invalid or inactive addresses regularly using list-cleaning tools like NeverBounce or ZeroBounce. Monitor Email Performance Track key metrics such as: Open rates Click-through rates (CTR) Bounce rates Spam complaints Stay Compliant with Email Regulations Ensure compliance with GDPR, CAN-SPAM, and other email laws by. Getting explicit consent from recipients. Providing an easy unsubscribe option. Including sender information in emails. Best Practices for Using an SMTP Server for Mass Email Use a Dedicated SMTP Server A dedicated SMTP server provides better control and prevents your emails from being affected by shared IP reputation issues. Implement Proper Authentication Set up SPF, DKIM, and DMARC records to authenticate your emails and improve deliverability. Optimize Sending Frequency Avoid sending too many emails at once to prevent being flagged as spam. Test Emails Before Sending Use tools like Mail-Tester to check for spam issues before launching a campaign. Regularly Update Your Email List Keeping your email list updated minimizes bounce rates and enhances engagement. Conclusion Using an SMTP server for mass email is essential for businesses that rely on email marketing. Whether you choose a bulk email service or set up a dedicated SMTP server, following best practices ensures high deliverability and engagement. By leveraging authentication methods, maintaining a clean email list, and monitoring performance, you can run successful bulk email campaigns in 2025.
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24 Mar, 25

A Beginner’s Guide to Web Hosting Services

In today’s digital marketplace, everyone needs web hosting services. Everyone from freelance writers, to world-renowned actors to professional chefs and everything in between have some kind of virtual space that tells you everything you need to know about them. Getting your website online has become a more accessible goal than ever before, but to get your web presence started off right you may be best looking into the amazing world of web hosting services. What are Web Hosting Services? Building a presence online is like building a house; without a strong foundation and support over time things could start to fall apart. A web hosting service is what its name implies, a service that hosts your website. A web hosting service can offer a strong foundation to whatever you want to put out there, from blogs, to websites to online stores. A web hosting service is a company that holds a large amount of internet space available for you to essentially rent. Choosing the Best Hosting Service for SEO, CRO and UX Your web hosting service will have a concrete impact on your business’ bottom line. From a business point of view, a website does two things: Attracts potential customers, Convinces them to make a purchase. Your hosting plan is fundamental to each of these goals. Let’s start with how hosting impacts your ability to attract users. Website Hosting and SEO Web hosting and technical SEO are inseparable. In fact, about a third of SEO ranking signals are related to your hosting: For one thing, your site’s speed impacts your SEO in three crucial ways. It improves Google’s ability to crawl your site, Google will priorities faster websites in search results, Users spend greater amounts of time on faster sites, which signals to Google that your site is providing valuable content, so it will be prioritized even further. In addition to just speed, Google takes account of the security credentials of your site, including security certificates which are supported by your host. Sites which meet certain security standards, like HTTPS and HSTS consistently outrank those which do not. Finally, the reliability of your hosting provider greatly impacts your technical SEO. Put yourself in Google’s shoes for a second. You wouldn’t rank a site which has a lot of down time, because there’s a good chance that it will return a server error when users click on it. Website Hosting and CRO/UX The same basic principles impact your site’s ability to convert users into paying customers. We already said that a faster site offers a better UX, leading to longer browsing times. This means more time reading your content, and absorbing your messaging. Similarly, secure hosting greatly impacts your conversion rates, especially on ecommerce stores. If you don’t meet modern hosting security standards, most browsers won’t even let users visit your website, let alone enter their card details. How Does a Web Hosting Service Work? If any site exists on the internet, it is being ‘hosted’ by someone, somewhere, physically on a server. Web-users come and go, accessing these servers to receive the host’s content.Hosting draws out the lines for your ‘plot’ of space within one of these servers, and this becomes the home for all the files and content you wish to share with others. A web-user visits your page, and any content you want hosted on this server gets shared directly to them. The best part is, on professional servers that sharing will be incredibly fast and efficient. A web hosting service will work with your company to provide a stable and robust ‘plot’ of internet real-estate, integrate your designs seamlessly on to the web and help keep your presence alive with great support and customer service. How Much Does This Cost? Web hosting is a booming industry that is constantly expanding. This means that your company is spoiled for choice, with prices consistently low for the wealth of perks provided by web hosting services. Many of the major services out there operate for you for as low as a few pounds a month, some even going under the £1 mark entirely. Web hosting services really want your business more than ever, so they’ve put a definite focus on being as approachable and affordable as possible. Most starting websites will not impact your bottom-line very much, and the benefits from increased sales could well out-weight the costs. Along with being able to share your company with the world in a safe and reliable way, nearly all the major web hosting services provide great quality-of-life incentives; effortless integration of websites made with outside tools such as WordPress, and round-the-clock support lines that are just a call away for starters. All these services are designed to relieve you of the stress of maintaining your online presence, so that you can focus on more pressing matters in the day-to-day running of your company. What to Look for in a Web Hosting Service As you can tell, web hosting is an important investment. As such, you’ll want to choose the right service. However, the tricky thing is it’s also a highly technical investment. Being honest, most business owners aren’t technical experts. They’re experts in running their business. So how do you make sense of all of the different tech specs of various hosting providers? More importantly, how are you going to decide which ones are most important for your business’ bottom line? Let’s take a look at some of the key variables. Storage Space As the name suggests, this is the amount of data you can store on your website. These days, this typically stands around the 5GB mark, but can go all the way up to unlimited plans. The thing to consider here is how much media you display on your site. Things like images and videos will quickly eat your storage allowance. You’ll also want to look into what happens when you want to update your storage allowance. As your business grows, you might start to invest more heavily in content marketing. Then your site will grow too. Bandwidth
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21 Mar, 25

How Travel CRM helps you plan the perfect Hajj and Umrah?

In Islam, the Hajj and Umrah are extremely important rituals. That is why a great number of Muslims from all over the world travel to Saudi Arabia’s sacred sites of Makkah and Madinah to fulfill their hajj and umrah responsibilities. Hajj is one of the world’s largest gatherings, with Muslims of all races, colors, genders, languages, and ethnicities coming from all over the world to fulfill this harrowing requirement. Hajj can only be conducted on specific days of the Islamic calendar, although umrah can be performed at any time. Hajj and Umrah have become considerably more accessible in recent years, thanks to the development of Travel CRM for hajj and umrah packages. Pilgrims no longer have to worry about their flights, hotels, or transportation during their umrah and hajj, thanks to the emergence of these Travel CRM companies which provide umrah and hajj packages. As a result, these umrah and hajj Travel CRM allow international pilgrims to fulfill their religious commitment in perfect comfort and peace of mind. Companies that offer Travel CRM for umrah and hajj packages take care of airline schedules, ticket bookings, visa processing, lodging, and transportation, among other things, and also provide guides who walk pilgrims through the various ceremonies of umrah and hajj. This was the introduction to how Travel CRM makes Hajj and Umrah easy for the Pilgrims. Let’s see how our Best Travel CRM Company makes it easier for the agents to plan a perfect Hajj and Umrah. Travel CRM for Hajj & Umrah Fixed Departure Solution Travel CRM Hajj & Umrah is an end-to-end solution program that allows tour and travel businesses to manage all sorts of Fixed Departure Pilgrim Tourism, such as Hajj, Umrah, and Ziyarat Tours. It’s a next-generation travel booking platform for travel companies and tour operators that handle flights, hotels, transfers, guides, excursions, and sight-seeing, among other things. Why Do Hajj And Umrah Pilgrim Tour Agents Require An Online Reservation System? Our Travel CRM platform makes it easier to handle requests from a large number of pilgrims very smoothly and easily. Let’s see some of the features of Travel CRM that make it very important for Travel Agents: In just 2 minutes, you can manage your queries and submit a quote with TRAVCRM. As the groups fill up, keep track of your air and hotel inventory. Hajis can use their mobile app to get tickets, visas, vouchers, and insurance. Provide Hajis with a beautiful system-generated itinerary in their preferred language, as well as Hajj and Umrah guidelines and procedures, as well as important duas, via a mobile app. Hajis can use a mobile app to communicate with their group leader. Provide Hajis with a Google Maps location of important Ziyats and hotels via a mobile app. Collect their opinions to improve services and obtain new Hajis’ referrals Hajis should be directed to certain markets and locations for local gift shopping. Keep in touch with your Hajis even after they’ve left, and share the latest vacation arrangements with them. Why Choose Travel CRM Software From Travel CRM For Hajj & Umrah Package? Travel CRM is a travel portal-building business that can assist you in establishing a strong online presence. With the help of our organization, travel startups who are incompetent to all of the huge travel management businesses can establish their online reservation system with any travel product. With a strong focus on technology agile approach and transformation, we can offer high-quality deliverables and a quick turnaround to create and implement scalable travel portals and booking engines. Payment Gateway Integration is done using an online payment gateway, which will be used by the customer to make online payments. End consumers can search for and book all types of travel content online, as well as make payments. Because of the automated methods and processes, the system can easily handle the majority of fulfillment tasks. By reducing the time spent on document completion, ticketing, and invoicing, you can focus on adding value to your customers and growing your business. The efficiency of travel businesses will undoubtedly improve with TRAVCRM. Real-time inventory access will help you build a long-term success narrative by lowering operating costs and increasing revenues, which will surely help you expand your reach for your preferred channels with solutions. Pilgrimages benefit greatly from the online booking process. During the service, it saves time and effort for travelers and travel agents. Conclusion Get your travel business online if you just do one thing today. Everyone is recommending that you get online. Create your B2B/B2C booking engine for yourself and your agencies. The Travel CRM platform is made up of several components that work together to provide you with a one-stop-shop for travel software and technology, as well as the ability to automate travel business processes and customize them in a variety of ways to fit your company objectives. Take Your Ultimate Umrah CRM Solution, Book a consultation now! Explore our website for further details:
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20 Mar, 25

SMTP (Simple Mail Transfer Protocol): Servers and Sending Emails

Ever wonder what happens behind the scenes when you hit “Send” on an email? Enter SMTP—the Simple Mail Transfer Protocol. It’s the silent workhorse that makes sure your messages travel across the wide expanse of the internet and land in the right inbox.  Think of SMTP as the world’s most efficient postal service. It doesn’t just deliver your email—it plans the route, handles any detours, and makes sure your message arrives safe and sound. And the best part? It does all this in the blink of an eye. However, exploring the world of email protocols can feel like trying to read a map in the dark. That’s why we’re here to shed some light on SMTP. We’ve rounded up the most common questions about SMTP servers and broken them down into bite-sized, easy-to-digest answers. What is SMTP (and what does SMTP stand for)? SMTP stands for Simple Mail Transfer Protocol—it’s an application used by mail servers to send, receive, and relay outgoing email between senders and receivers. As the technology behind email communication, SMTP is the protocol that allows you to send and receive emails. Without it, email communication would be nonexistent since SMTP determines which servers will receive your relay messages. SMTP is the digital postal service of the internet. It determines which servers will receive your messages and how they’ll get there. Without SMTP, your emails would be like letters without addresses—they’d have nowhere to go. What SMTP does (and doesn’t) do As the “T” in its name indicates, SMTP is a transport protocol: All it does is move messages from point A to point B. Like many other Internet protocols, SMTP is intended to be used on top of the Transmission Control Protocol (TCP), which guarantees reliable delivery of the individual packets that make up a conversation. The use of IP means that we can depend on SMTP to eventually get the message contents to a server, but what happens to it after that is up to the server. Imagine what happens when a delivery driver leaves a package at your office on a Saturday. What happens to it after delivery isn’t his problem. Deliverability, monitoring, tracking, authentication, and encryption are all examples of services that SMTP doesn’t necessarily provide itself but that are still very valuable. What is an email server—and what is an SMTP server? An outgoing mail server is a generalized term to describe a system that collects, processes, and serves email. Much like a mail carrier, every email message passes through the mail server before reaching its destination. Without servers, you would only be able to send emails to people whose addresses matched your domain—Gmail.com to Gmail.com, for instance.   Because an SMTP email server pertains to outgoing email, it’ll have an address (or addresses) that the mail client or application you use can set that generally looks like this: smtp.serveraddress.com. For example, the SMTP server Gmail uses is smtp.gmail.com. You can generally find your SMTP email server address in the account or settings section of your mail client. Using a store and forward process, SMTP works with the mail transfer agent to move your email across networks to the right computer and email inbox. So when you send an email with SMTP host Gmail or AOL, the SMTP server processes your email, decides which server to send the message to and relays the message to that email server. The recipient’s inbox service provider, such as Gmail or AOL, then downloads the message and places it in the recipient’s inbox. You can find more details to help you understand the SMTP meaning on our docs page. What is an SMTP email service? SMTP email services handle all the SMTP protocol details for you. They’re email service providers that do all the behind-the-scenes work to get your emails corretlyed formatted, sent, and delivered to the recipient’s mail server. An SMTP email service manages the complex infrastructure for you. It does everything from: Is an SMTP server the same as a normal server? Like most servers, the SMTP server processes data sent to another server, but it has the specific purpose of processing data related to the sending and relaying of email. An SMTP server also isn’t necessarily on a machine but can be an application constantly running in anticipation of sending new mail. Why are SMTP servers important? When communicating over email, it’s crucial to send email to your recipient safely and on time. However, without an SMTP server, your email can’t make it to its destination.  Once you hit Send, the email transforms into a string of code sent to the SMTP server, which processes that code to pass the message. Without the SMTP server to process the message, the message wouldn’t translate.  Additionally, the SMTP server verifies that the outgoing email is from an active account. In other words, the email server checks whether an active or working email account sent the outgoing message, protecting your inbox from illegitimate email.  If the email is undeliverable, the SMTP ensures the email will bounce back to the sender, letting them know they have an incorrect email address or the receiving email server blocked the email for whatever reason.  What SMTP server port do I need to connect to? We support unencrypted and TLS encryption on ports 25, 587, and 2525. If you’d like to implement SSL encryption, use port 465.  Short history of SMTP SMTP was built to be a lightweight, easy-to-implement means to transfer plain-text messages between devices. The original SMTP standard distinguished between a mail transport agent (MTA)—what modern administrators would call a server—and mail user agents (MUA), which most people refer to as clients. SMTP’s goal was to provide a way for two MTAs to pass message traffic back and forth. The protocol doesn’t define any standards for storing messages, giving clients access to them, or carrying complex content types such as audio or image data. It’s just a set of rules for moving a properly structured message from point A to point B. ARPANET The original Internet grew from ARPANET, a
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17 Mar, 25

Why Your Business Needs Data Backups in 2025 

Data backups remain a crucial component of any business strategy, particularly as businesses increasingly rely on cloud-based and hybrid data solutions. With the rise in cybersecurity threats like ransomware, backups now must include encrypted storage options and multi-factor authentication for access. Additionally, as AI-powered automation becomes more common, businesses should ensure their backup systems integrate with these technologies for streamlined data recovery. Regularly testing recovery procedures remains vital in 2025 to ensure minimal downtime during data restoration. In the post below, we discuss why data backups are essential and how to ensure your data is safe and secure.  Understanding Data Backups and Their Significance for Businesses  Data is at the core of every business operation. From customer information to financial records, data plays a crucial role in driving business success. However, the potential for data loss is a constant threat that businesses must address. This is where data backups come into play. What are Data Backups and Why Your Business Needs Them  Data backups refer to the process of creating copies of important business data and storing them in a secure location. These backups serve as a safety net in the event of data loss, allowing businesses to recover and restore critical information.  The significance of data backups for businesses cannot be overstated. They act as a form of insurance, providing a layer of protection against various threats that could lead to data loss.  The potential risks of not having data backups are substantial. There can be hardware failures or even cyber-attacks, making businesses vulnerable to a wide range of threats that can result in data loss.  Without proper backups in place, the consequences of such events can be catastrophic, leading to financial losses, operational disruptions, and damage to the business’s reputation.  Understanding Your Data  Before choosing the specific cloud and data backup service your business uses, it’s important to quantify and distinguish the type of data your business holds.   First, take stock of your data. Client files, financial records, project documents, emails – these are the jewels in your digital crown. Estimate their volume and growth rate, for this determines the foundation of your storage fortress. Categorize your data based on its criticality.  Top-tier data, like client records and financial information, requires extra layers of protection compared to marketing materials or blog posts. Don’t forget legal requirements! Certain industries have specific data retention regulations, so ensure your storage solution complies, avoiding legal headaches and reputational storms.  Common Causes of Data Loss in Business Environments  Data loss is an unfortunate reality within the business environment, and understanding the common causes can help you take the necessary steps to protect your data.   Human Error  Human error is one of the leading causes of data loss in business environments. From accidental deletion of files to improper handling of data, employees can inadvertently compromise critical information. The impact of human error on business operations can be severe, leading to productivity losses and potential legal and regulatory implications.  Data backups play a crucial role in mitigating the effects of human error. By having backup copies of data, businesses can quickly recover from incidents of accidental data loss and minimize the impact on their operations.  Hardware and Software Failures  Hardware and software failures are another common cause of data loss in business environments. Whether it’s a malfunctioning hard drive or a software glitch, these failures can result in the loss of valuable business data.   Regular data backups and redundancy measures are essential to protect against hardware and software failures.   Cybersecurity Threats and Data Breaches  As we leverage technology more, businesses face a growing number of cybersecurity threats and data breaches. Ransomware attacks, phishing scams, and the potential for unauthorized access to sensitive business data is a significant concern. The impact of data breaches on business reputation and operations can be devastating, leading to loss of customer trust and potential legal and financial repercussions.  Data backups are critical in the context of cybersecurity. In the event of a data breach, having secure backup copies of data can enable businesses to recover and restore their information, minimizing the impact of the breach on their operations.  Implementing Effective Data Backup Strategies for Your Business  Having a reliable data backup strategy in place is essential for any business. It can help protect your data from malicious attacks, hardware failure, and human error. To ensure that your data is safe and secure, it is important to consider the different types of data backup strategies available.  Choosing the Right Backup Solution  When it comes to implementing data backup strategies, businesses have a range of options to choose from. Cloud backups, onsite backups, and hybrid backups are among the most common solutions available.  When selecting a backup solution for your business, it’s essential to consider factors such as data volume, accessibility, and security requirements. Each backup solution type has its pros and cons, and businesses should carefully evaluate their needs to determine the most suitable option.  Best Practices for Data Backup and Recovery  Establishing a regular backup schedule is crucial for ensuring that all critical business data is consistently backed up.  Testing the integrity of backup data is essential to verify that the backup copies are reliable and can be successfully restored when needed. Creating a comprehensive data recovery plan that outlines the steps to be taken in the event of data loss is also a best practice that businesses should implement.  Securing Your Backup Data  Securing backup data from unauthorized access is paramount to ensuring the integrity and confidentiality of business information. Encryption methods can be employed to secure backup data, and access controls and monitoring should be implemented to prevent unauthorized access to backup storage.  Protect Your Data with Data Backups  Data backups are an indispensable component of a robust business continuity and data protection strategy. By understanding the potential risks of data loss and implementing effective backup strategies, you can safeguard your valuable data and ensure continuity of operations in the face of unforeseen events.  Whether it’s
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14 Mar, 25

Discover the Difference Between OV and EV Certificates

OV (Organization Validation) and EV (Extended Validation) certificates are SSL certs that business websites use to prove identity and secure customer data. OV says, “Hey, we’re a real company,” while EV goes a step further, saying, “We’re not just legit, but also extra secure.” It’s all about different levels of online trust and protection for your sensitive information. Many business websites use entry-level Domain Validation certificates, and there’s nothing wrong with that. However, an OV or EV certificate could be a better solution. This article covers the difference between OV and EV certificates so you can decide whether they’re suitable for your online project. But first, let’s see what an OV vs. EV certificate does regarding encryption and authentication. What Is an OV SSL Certificate? An OV SSL certificate is a digital certificate that provides a high level of authentication for your website, assuring visitors that your site is secure and trustworthy. When you apply for an OV SSL cert, the issuing Certificate Authority (CA) checks your right to use a specific domain name plus additional organization information. They verify your business name, location, and legal existence. This process might seem rigorous, but it establishes your identity and protects customers. OV certificates are a vital choice for e-commerce websites, startups, NGOs, and any online business required by law to prove its identity. But while OV SSL certificates significantly enhance your website’s credibility, they don’t offer the highest level of validation available. That’s where EV SSL certificates come into play. What Is an EV SSL Certificate? An EV SSL certificate is a premium validation option that gives your site the highest level of authentication. It verifies your organization’s identity, operational and physical presence, and the authority of the person requesting the certificate. EV SSL certificates include your company’s official name in the certificate’s information field for everyone to see. Upon inspecting your cert, visitors know they’re dealing with a legitimate business operating in good faith. An EV SSL certificate can boost customer confidence and lead to higher conversion rates, but most importantly, it’s a testament to your high-security standards. EV certs may not be worth the investment for small to medium-sized businesses, but they are the preferred choice for large enterprises, Fortune 500 companies, and financial institutions. Consider them if you’re in the fintech, insurance, or e-commerce industries. What Is the Difference Between OV and EV Certificates? You may wonder what else sets Organization Validation vs. Extended Validation certificates apart. The differences lie in authentication processes, visual cues, business impact, validation timelines, and applicability to wildcard and multi-domain certificates. Here’s an in-depth EV vs OV SSL comparison: Authentication Process The OV process involves verifying your organization’s identity and legal existence. It checks the business name, location (company’s physical address), and domain ownership. On the other hand, the EV SSL verification is more thorough. It includes all steps in the OV certificate order but also requires an enrollment form, at least three years of operational existence, and a more detailed final verification call. As a result, EV authentication is stricter but more transparent and efficient. Visual Cues Initially, Extended Validation certificates stood out by displaying the company’s official name in a unique green address bar next to the URL. However, browsers have evolved and phased out this visual indicator. Google Chrome went even further and removed the SSL padlock in one of its latest updates, citing that HTTPS is now the norm and doesn’t need a separate indicator anymore. As a result, both OV and EV certificates now present users with a standard padlock or “view information” symbol. Clicking it reveals more details about the certificate, including the validation type. Although the EV green bar is gone, users can still find out who is behind the website. Business Impact So, how do OV or EV SSL certificates impact your business? It’s the level of trust they convey to your website visitors. Security-wise, they both offer the same encryption strength and browser compatibility. Where EV certificates excel, that’s in the higher assurance provided by a certificate authority. A more complex vetting process enhances a company’s defense against phishing attacks and reduces the likelihood of users falling victim to fraudulent websites attempting to impersonate the company. Validation Timelines OV and EV certificates require a series of checks to authenticate a business. However, the time it takes to verify the applicant’s information varies. CAs issue OV SSL certificates in 1-2 business days, providing your information is accurate and up-to-date. EV certificates can take between 1 and 7 business days to obtain. If the CA can’t validate your credentials via publicly available databases, you must provide additional paperwork, prolonging your wait. Today, you can speed up the OV and EV SSL certificate validation if your organization has a LEI code. A LEI (Legal Entity Identifier) is a unique 20-character label that provides a standardized and globally recognized way to identify legal entities engaging in financial transactions. Wildcard and Multi-Domain Certificates Wildcard certificates secure unlimited subdomains of a single website, while Multi-Domain certificates secure multiple domain names under one SSL installation. Both types provide Organization Validation, but only multi-domain certs support Extended Validation. Wildcard SSL certificates don’t support Extended Validation due to security considerations and resource challenges. Verifying limitless subdomains becomes logistically complex and time-consuming, compromising the stringent validation process inherent to EV certificates. SSL Warranties An SSL warranty protects your website’s users against data breaches due to a certificate miss-issuance. There’s a noticeable difference between OV and EV SSL certificates that you should consider for your website’s security. OV certificates provide a lower warranty level, typically around $50,000. On the other hand, EV certificates offer generous warranties, often exceeding $1 million. This high warranty level reflects the extensive validation process EV SSL certificates undergo. It’s a strong signal of the superior trust and protection they offer. Pricing Considerations An Extended Validation certificate is more expensive than an OV one because of its thorough validation and better features. The price varies depending on the brand, SSL warranty, and how many domains the certificate secures. The cheapest OV SSL certificate, Comodo Instant SSL, is just $37.33 per year if you get a
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