Remarketing

How to Setup a Google AdWords Remarketing Campaign !!! Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time. That said, re-marketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts. While re-marketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. To help with that, we’ve provided a step-by-step guide to create your first Google AdWords re-marketing campaign. Step By Step Guide to Create Adword Re-Marketing Campaign There are three core components of setup required to create and activate a re-marketing campaign for your Google AdWords account. The first step is to create an audience to re-market to. This re-marketing audience is used to pool website visitors who then can be re-marketed to. Called a ‘remarketing list,’ the audience specified is essentially a collection of users who qualify based on requirements set by an advertiser. The second step required in this process is to create a re-marketing campaign within your Google AdWords account. Creating this kind of campaign is similar to the standard campaign setup in AdWords. Lastly, advertisers need to add a series of text or image ads into the created campaign. Through this blog post, we will show how to upload image ads into your campaign for re-marketing purposes. Create a Re-marketing List in Google AdWords After logging into your Google AdWords account, click the ‘Shared Library’ link in the lower left navigation bar. Then click into the ‘Audiences’ section If this is your first time re-marketing, you will need to add a re-marketing tag to your website. This small snippet of code allows for visitors to be tagged with a cookie required for your re-marketing ads to be shown to them once off your website. If you click through to ‘Tag details’ you’ll be able to access a tag that you can install on your website. You can email this tag to your technical support team, if you do not feel comfortable installing it. Make sure this tag is installed on every web page on your site. Doing so will give you more freedom to run a variety of re-marketing campaigns to reach your ad group. In any case, once you’ve installed the tag, you need to create a ‘Re-marketing list.’To do that, click on Re-marketing List,’ which can be found in the Shared library section. You then have to decide how AdWords chooses who it will re-market to, by telling it what data you want it to use What you pick here will depend on the data that you currently have/can supply. Let’s take a look at how you can set up a re-marketing campaign that’s based on the ‘Website visitors’ option. Make sure that you give your Re-marketing list a specific name, so that you can quickly identify what the purpose of the list is, when you go back to check on your campaigns. Once again, your campaign goals will determine who you should add to your re-marketing lists. If you want to take full advantage of these options, you need to make sure you have installed the re-marketing tag on all of your web pages. Once you’ve decided on an option, you need to provide the relevant URL that matches what you’re trying to achieve. Re-marketing Campaign in Google AdWords Once your re-marketing list has been created, it’s time to turn your attention to creating the re-marketing campaign in AdWords. To initiate the process, navigate to the ‘Campaigns’ tab of your AdWords account and click the ‘+Campaign’ button. Then select ‘Display Network only.’ Next, name your first ad group (typically the same name as the audience you created), set an initial default bid, and then select ‘Interests & re-marketing’ as the targeting option. Once selected, a drop down will appear. Select ‘Remarketing lists’ as the targeting category. Click the arrow to the right of the ‘All Visitors’ list to select it. Completing this process has now assigned the re-marketing list you created to the re-marketing campaign being put together. That’s it! After creating your re-marketing list, re-marketing campaign, and uploading your ads, your campaign is all ready to serve ads. Please keep in mind that when adding image ads, Google usually puts those through a review process. During that review, your ads will not be eligible to show. Typically that review process is no more than 24 hours long. Digital Media Booster– One of the Top Re-Marketing Agency in Pakistan

Importance of Re-marketing in Pakistan !!! Remarketing is usually defined as making a visitor re-visit your website and brand it with them using retargeting Pay per click advertisement. A recent study says that a visitor who is returning to visit your website is more likely to make a purchase as compared to the first time visitors. Remarketing is a powerful tool to increase the ROI of your eCommerce website at a much greater rate than the generic marketing advertisements. Why Re-marketing is Important !!! Stay Engaged with Your Target Audience 96% of visitors leave without converting and 49% of visitors browse a site 2-4 times before they make a purchase. Don’t let your valuable customers go! Remarketing helps you to follow a user from site to site to re-engage your customers and lead them back to your site. Increase Brand Awareness 43% of companies use remarketing for online brand awareness and recognition. With remarketing you’ll be able to establish brand awareness in the early stage of the purchase process and become the authority on your product. Establishing this authority with visitors early should bring your customers back when they are ready to purchase. Increase Brand Awareness 56% of companies use remarketing to gain customers. Remarketing helps you to regain visitors by showing them advertisements in other places such as news website, blogs and article. Remarketing ads allow you to create custom messages which attract visitors to revisit your website and complete a purchase. How many times your potential customers see your ad is very important when they are ready to purchase. People coming back to your site for a second, third or fourth time are more likely to buy, because they have already seen your websites, so your products or services are more familiar to them. Attract your Competitors’ Customers 11% of companies use remarketing to target your competitors’ customers. With remarketing, your ads pop up on a customer’s browser after they have visited your website or search for a particular keyword. That means you can target people who’ve visited websites that are highly related to your product including your competitors. Great marketing strategies help you reach your target audience and boost your customer base. Remarketing is your solution to reach your target audience, increase conversion rates and improve your bottom line. Digital Media Booster– One of the Top Re-Marketing Agency in Pakistan

Re-Marketing Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. in simple words, “Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.” Your remarketing ads can show on any website that accepts advertising from the Google Display Network , Trademe, Metservice, Stuff and many more. There is a high degree of targeting flexibility and you can even filter your targeting to show only on specific sites and or exclude specific sites. Core Used Remarketing can be used to promote a specific product or offering, or to achieve a certain conversion goal such as lead generation. In eCommerce, for example, remarketing ads can be used to recover abandoned carts, by displaying the product the user added to the cart but left the site without purchasing. Benefits of Remarketing Remarketing not only reminds visitors of their desire to engage with your brand but can facilitate the transition to the next step of the conversion funnel. If a user has left a product page, for instance, the remarketing ad can be presented to them immediately, leading the user back to the product page where they can be incentivized to move to the next stage of the funnel—adding the item to cart.